Reformation x Alexa Chung is a 30-piece collection priced from $78 to $748 in the US (£78 to £748 in the UK), sold on Reformation's website and in select stores. It launched on October 5, 2026, and is being released in two parts, so more pieces are still to come.
It is the Los Angeles brand's first collaboration with Chung, the British presenter, model and designer.
Quick facts
| Launch | October 5, 2026 (first part) |
| Pieces | 30 |
| Price range | $78–$748 / £78–£748 |
| Where to buy | Reformation website and select stores |
| Second drop | Confirmed, date not announced |
What's in the collection?
Reformation says the line is "inspired by British classics, vintage romance, and the pieces [Chung has] been styling for years." In practice that means knits, tailored coats, slip and velvet dresses, leather, a straight-leg jean and a lot of shoes.
Some of the pieces and their US prices:
| Piece | Price |
|---|---|
| Slogan Tee | $78 |
| Alexa Chung High Rise Straight Leg Jeans | $198 |
| Carolyn Skirt | $248 |
| Daisy Dress | $248 |
| Cassie Trench | $348 |
| Radziwill Silk Dress | $398 |
| Valentine Coat | $428 |
| Nora Sweater | $448 |
| Gentlemen's Coat | $498 |
| Phenomenal Boot | $548 |
| Patti Leather Skirt | $568 |
| Bondage Tote | $598 |
| Patti Leather Jacket | $748 |
US prices as listed by Marie Claire at launch. Prices can change and differ by country.
How much is it?
The cheapest piece is the $78 Slogan Tee. Most dresses and skirts sit between about $198 and $428, shoes run roughly $278 to $548, and the leather pieces are the most expensive, topped by the $748 Patti Leather Jacket. In the UK the range is £78 to £748, according to FashionNetwork.
Where can I buy it?
On Reformation's website and in select Reformation stores. Reformation has not listed which stores carry the full range, so check stock online before making a trip.
Is it selling out?
Fashion outlets including The Zoe Report have described the collection as selling out quickly. Reformation has not released sales figures. Because the collection is launching in two parts, more styles are still due, but Reformation has not announced a date for the second release.
What do editors say is worth buying?
Marie Claire had three editors try pieces at launch:
- Irina Grechko said the collection "exudes holiday dressing without looking too literal," and singled out the velvet pieces.
- Lauren Tappan layered a velvet chartreuse scarf over a navy trench and tailored trousers, saying it made a simple outfit feel intentional.
- Meguire Hennes called the babydoll dress the one she had been looking for, though she noted a long-sleeve mini labelled black looked closer to chocolate brown.
Vogue, Who What Wear, The Cut and New York magazine also recommended pieces, FashionNetwork reported.
How does it fit?
It depends on the piece. The Carolyn Skirt is a true column cut with no stretch, Marie Claire's Grechko said, so size up if your hips are much wider than your waist. The bags and the Red Carpet Scarf are one size. For everything else, use Reformation's size guide for each item.
Why Alexa Chung?
Reformation called Chung its "ultimate muse" and "everyone's longtime style inspiration," and said the aim was to make "referencing your style reference easier." The launch was celebrated with a party during Paris Fashion Week.
What to watch
The second drop. Reformation has confirmed a second part but not when it lands.
Restocks. Pieces that sell out first are the ones most likely to come back, if Reformation restocks at all.
Published October 18, 2026. Prices are as listed at launch and may vary by market. Details on the collection are from Reformation as reported by Marie Claire, FashionNetwork and Chatelaine.
