Giorgio Armani x Kith "Dreams of the Dune" went on sale on Friday, October 16, 2026, at all Kith shops, select Giorgio Armani stores, Kith.com, the Kith app and Armani's online store. It is the third collection from the two brands and was unveiled a week earlier at a sunset runway show in Morocco's Agafay Desert.
Quick facts
| Collection | "Dreams of the Dune," Fall/Winter 2026 menswear |
| Release | Friday, October 16, 2026 |
| Online | Kith.com and Kith app, 11 a.m. local time (New York, London, Paris, Tokyo) |
| Stores | All Kith shops, select Giorgio Armani boutiques |
| Show | October 9, 2026, Agafay Desert, south of Marrakech |
| Partners | ASICS, Diemme, '47 |
| Campaign | Photographed by Casper Kofi in Marrakech |
When does Armani x Kith "Dreams of the Dune" release?
It already has. The collection launched on October 16. Online sales on Kith.com and the Kith app opened at 11 a.m. local time in the New York, London, Paris and Tokyo time zones, Haute Living reported. It is also available at select Giorgio Armani stores and through Armani's own e-commerce, according to FashionNetwork.
The ASICS GEL-MAI 0.1 sneakers are exclusive to Kith's channels. Some of the outerwear was produced in limited quantities, so sizes may go quickly.
How much is it?
Prices were not included in the launch coverage from FashionNetwork, Haute Living, Galerie or Pause. Check Kith.com and Armani.com for current pricing.
What's in the collection?
The collection takes Armani's classic relaxed tailoring, generous proportions and soft, deconstructed jackets and runs them through Kith's sportswear lens, The Fashionisto reported.
- Outerwear: a belted shearling jacket, a two-tone lamb leather utility jacket and a lambskin suede blouson
- Trousers: wide, fluid trousers and cargo styles in virgin wool, cashmere and pure hemp natté
- Everyday pieces: cashmere tailoring, embroidered sweatshirts, graphic tees and dune-inspired prints
- Footwear: the ASICS GEL-MAI 0.1 in "Quarry" and "Safari" colourways, mixing suede and nubuck, and five boot styles handmade by Italian bootmaker Diemme
- Headwear: nine caps made with '47, carrying the New York Yankees logo
The palette moves from black and deep blue through dark brown and scorched earth to sand, greige, grey and ice white, echoing the desert setting, according to FashionNetwork. Galerie said the pieces are meant to "evoke protection without restriction."
ASICS, Diemme and '47 are long-time Kith partners, but each is working with Giorgio Armani for the first time, Haute Living reported.
Where was the show?
In the Agafay Desert, a stony plateau south of Marrakech, at sunset on October 9, 2026. The brands announced the collection from Milan the next day.
Haute Living pictured Ronnie Fieg, Kith's founder, CEO and creative director, with Leo Dell'Orco, the longtime Armani menswear designer. Italy's ambassador to Morocco, Pasquale Salzano, also attended and wrote on X that "the Italian elegance of #GiorgioArmani meets the creativity of Kith."
The three Armani x Kith collections
| Chapter | Name | Launch | What stood out |
|---|---|---|---|
| 1 | "The Archetypes" (Fall/Winter 2024) | September 13, 2024 (U.S. and Canada stores), rolling out to Europe and Asia through October 20, 2024 | Suiting-led menswear in four capsules; campaign with Martin Scorsese, LaKeith Stanfield, Pierce Brosnan and Ronnie Fieg |
| 2 | Summer collection built on the word "estate" | July 10, 2025 (global) | First womenswear, plus swimwear, silk tailoring and loafers |
| 3 | "Dreams of the Dune" (Fall/Winter 2026) | October 16, 2026 | Desert show in Morocco; first ASICS, Diemme and '47 pieces for Armani |
When the partnership began, Fieg explained why it started with tailoring: "To me, 'suit' and 'Giorgio Armani' are synonymous," he told Hypebeast.
The first chapter since Giorgio Armani's death
"Dreams of the Dune" is the first Armani x Kith collection released since Giorgio Armani died in September 2025, at 91. The second chapter launched while he was still alive.
The house's main collections are now designed by people who worked alongside him for decades. Leo Dell'Orco is carrying on the menswear and Silvana Armani, the designer's niece, heads womenswear, the Associated Press reported in September. That month the group also named Dario Vitale, formerly of Miu Miu and Versace, creative director of Emporio Armani and Giorgio Armani accessories.
Armani's will instructs his heirs to sell a 15% stake in the company within 18 months of his death, according to the AP, which puts the deadline around March 2027.
Published Sunday, October 18, 2026. Launch details are from Haute Living, FashionNetwork, Galerie and Pause; Armani leadership details are from the Associated Press. Prices were not available at the time of publication.
