Business·July 28, 2026·3 min read

Ford's EV Losses Narrowed by $410 Million. Its EV Revenue Fell 58%. Those Are the Same Fact.

Ford beat on earnings and raised full-year guidance, and the stock rose. Underneath: Model e lost $919 million on about $1 billion of revenue, an EBIT margin of -89.6%, and the company booked $4.2 billion in charges to unwind its battery joint venture and kill EV programs. The entire electric strategy now rests on a $30,000 pickup nobody has seen.

By Joseph Cooper

A slide from Ford's quarterly earnings deck showing Model e revenue and EBIT charts.
Ford's Model e segment results from its Q2 2026 earnings presentation. Ford Motor Company

Ford beat on earnings, raised full-year guidance, and the stock rose after hours. Adjusted EPS of $0.42 against a $0.35 estimate. Full-year adjusted EBIT guidance lifted to $10–11 billion from $8.5–10.5 billion, free cash flow to $6–7 billion from $5–6 billion.

That is a good quarter and the market read it correctly.

The more interesting document is the Model e page.

The two numbers that are one number

Model e lost $919 million in the quarter — an improvement of $410 million year over year.

Model e revenue was about $1 billion — down 58% year over year.

Those are not separate facts. Ford's EV losses shrank in large part because Ford sold far fewer EVs. The company says so plainly: volume and revenue were down "driven by right-sizing of Mach-E production to customer demand and discontinuation of F-150 Lightning."

The resulting EBIT margin is -89.6%. For every dollar of electric vehicle revenue Ford booked last quarter, it lost about ninety cents.

Losing less money by building less product is a legitimate management decision — arguably the correct one. It is not the same thing as an EV business improving, and headlines reading "Ford's EV losses narrow" are describing a contraction.

The $4.2 billion nobody put in the headline

Ford also took $4.2 billion in special charges:

  • $3.6 billion, largely non-cash, from unwinding BlueOval SK — the battery manufacturing joint venture with SK On
  • ~$500 million from EV program cancellations announced in December 2025

Unwinding a battery joint venture is not a write-down of a bad quarter. It is the dismantling of the industrial base built for a strategy. Ford committed to domestic cell manufacturing at scale, and is now taking the charge for not needing that capacity on the timeline it planned.

Put the pieces in one line and the shape is clear: Lightning discontinued, Mach-E production cut, battery JV unwound, programs cancelled. Ford's first-generation EV strategy is being taken apart.

What replaces it

A $30,000 electric pickup.

Ford's next-generation EV platform is built around smaller, cheaper vehicles intended to be profitable early in the product cycle rather than eventually. The first is a compact electric truck with:

  • a native NACS charging port — Tesla's connector, now the North American standard
  • an LFP battery — cheaper, more durable, less energy-dense, no nickel or cobalt
  • a target starting price around $30,000

Reveal is expected in the second half of this year or early next, with launch to follow.

Both technical choices point the same way: cost. LFP chemistry and a standard connector are what you specify when the constraint is price rather than performance — the opposite of the approach that produced a large electric F-150.

The Lightning itself is due back, not as a battery-electric truck but as an extended-range EV — a battery drivetrain with an onboard generator, with a claimed range beyond 700 miles. That is Ford conceding that the thing customers wouldn't pay for was the pure-electric compromise, not the electrified truck.

The part that is genuinely strong

None of the above is why the stock rose, and the rest of the business deserves its own sentence.

Adjusted EBIT came in at $2.5 billion, up $400 million year over year, at a 5.2% margin — margins expanding on lower revenue, which is the hard direction to move them. Ford says the F-Series recovery is on track, and F-Series is the profit engine that funds everything else, including the EV experiments.

Automotive revenue of $44.89 billion did miss the $45.86 billion estimate. Investors accepted that trade.

What to watch

The $30,000 truck is now carrying Ford's entire electric thesis, and it does not exist yet. Between now and its launch, Model e's numbers will keep improving for the least encouraging reason available — because there is less of it.

Watch the reveal, watch whether the $30,000 figure survives contact with tariffs and battery pricing, and watch whether EV revenue ever stops falling.

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